简讯 | 英国燕麦片品牌麦馥来(Mornflake)新品牌形象

具有343年历史的英国谷物生产企业麦馥来(Mornflake)进行品牌战略重新定位,利用了当代消费者对健康和实力的渴望。以新的视觉形象,组合建筑和包装设计展现出新的外观,将历史启发的三匹马的标志与大胆、明亮的色彩相结合。对于一个植根于过去但展望未来的品牌来说,这是一种传统与现代的轻松结合。

左边旧Logo,右边新Logo

左边旧包装,右边新包装




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