H&M将与法国高级时尚品牌Lanvin合作，推出「Lanvin for H&M」系列的限定版男女士服装。11月23日起，在全球200多个店铺开卖。
LANVIN TO DESIGN EXCLUSIVE COLLECTION FOR H&M THIS AUTUMN
H&M is proud to announce that its next designer collaboration will be with Lanvin, one of the most
influential brands of the 21st century. Designed by Lanvin’s artistic director Alber Elbaz, and
menswear designer Lucas Ossendrijver, the collection will go on sale on November 23 in around 200
H&M stores worldwide. The collection of both womenswear and menswear will be revealed to the
world on November 2, just three weeks before the clothes hit the store, making the launch of Lanvin
for H&M among the most anticipated fashion events of the year.
“H&M approached us to collaborate, and see if we couldtranslate the dream we created at Lanvin to a wider audience, not justa dress for less. I have said in the past that I would never do amass-market collection, but what intrigued me was the idea of H&Mgoing luxury rather than Lanvin going public. This has been anexceptional exercise, where two companies at opposite poles can worktogether because we share the same philosophy of bringing joy andbeauty to men and women around the world.” Alber Elbaz, artisticdirector of Lanvin.
“We are thrilled about Lanvin’s collection for H&M, it is suchan exciting moment. Lanvin will bring to H&M a luxurious Frenchtradition that is also modern and playful. It is very much a Lanvincollection, using their cut and tailoring, with lots of focus on formand details for both women and men. The launch in November is going tobe full of wonderful surprises.” Margareta van den Bosch, creativeadvisor at H&M.
Since joining Lanvin as artistic director in 2001, Alber Elbaz hastransformed the Paris-based label, founded in 1889 by Jeanne Lanvin,into a fashion powerhouse bursting with ideas and creativity. AlberElbaz has pioneered there some of the biggest trends of the past decade- ribbon, bows, pearls, raw edges, sumptuous colour and metallicembellishment among many others. Alber Elbaz has a mastery of cut andan instinct for cloth which leaves a very personal signature on hiswork, ensuring that all Lanvin clothes are instantly recognizable.Since the introduction of a new menswear line in 2006, Alber Elbaz hasalso transformed the male wardrobe, bringing a relaxed elegance tomen’s clothing which is as special as the womenswear.
Lanvin is the latest brand to collaborate with H&M, withprevious collections designed by the likes of Karl Lagerfeld, StellaMcCartney, Comme des Garçons and Sonia Rykiel. In a new twist, theLanvin for H&M collection will be revealed to the world through aspecial film which will be launched on November 2. The film will beavailable for all to see online at www.hm.com.Following the film’s debut, it will be just three weeks beforecustomers have the chance to get their hands on a covetable piece ofLanvin for H&M.