盖璞:Ctrl+Z

gap logo undo 盖璞:Ctrl+Z

就在几天前,我们报导了美国盖璞服饰(GAP)更换了新标识。昨天,GAP北美品牌总裁Marka Hansen宣布,取消其众包(crowdsourcing)项目,并还原回其旧标志。关于众包的名词解释请看这里:http://zh.wikipedia.org/zh-cn/众包

Rologo gap logo 盖璞:Ctrl+Z

Gap启用新Logo后,不少人都竭力反对新LOGO。认为新LOGO不如旧LOGO经典,毫无个性。不少人认为新LOGO更像IT公司而非服饰品牌。因新LOGO过于简单,有人甚至做了专门的网站,让大家自己去设计Gap版的定制Logo。 在这里,输入你的字母,即刻得到你的Gap版本新LOGO!http://craplogo.me/post.php

Gap logo.svg  盖璞:Ctrl+Z

It’s a double Command-Z for Gap as Marka Hansen President of Gap Brand North America announced yesterday that not only was it canceling its crowdsourcing venture but that it was reverting back to its old logo. As satisfying as it may be to see Gap acknowledge this blunder I was more excited by the prospect of their crowdsourcing, just to see how bad it would get before it got any better. Score one for the angry mob. I can’t imagine what it will be like for Gap when they try this again, if ever — it might end up being the longest lasting logo in history.

PS. In other news, yes, I’m aware of the MySpace logo redesign. Trying to get actual images from them, rather than the distorted version that’s been circulating.

下面这个前天新标志转眼就变为盖璞服饰的旧标志了,新人成旧人,令人感慨。

gap newlogo 盖璞:Ctrl+Z
盖璞官网:http://www.gap.com/
盖璞声明:http://www.gapinc.com/public/Media/Press_Releases/med_pr_GapLogoStatement10112010.shtml
Brandnew原文:http://www.underconsideration.com/brandnew/archives/follow-up_gap_undo.php
Rologo换标报导:http://www.rologo.com/gap_new_logo.html
图片来自贤草品牌设计顾问的微博

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已有 6 条评论

  1. 折腾。。。

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  2. 老标已经留下令人难以磨灭的印象,新标不像时尚服饰品牌,而像工业企业,作为美国国民服饰,估计民间GAP的忠实FANS骚动是必然,换回老标也是必然。

    回复

  3. 最起码人家能听进去大家的心声,“知错就改”,再看看李宁和中国银行,啥都不说了

    回复

    golo

    中国银行也换标了?

    回复

    Mr.Cao

    他说的是打死不改

    回复

  4. “Don’t confuse your customer with a new personality if you don’t really need to. A complete change of clothes is not always needed, often just a new hairstyle will do the job.” http://www.mymodernmet.com/profiles/blogs/revising-the-new-gap-logo

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